ABOUT THE BRAND
Dylan is a fashion brand inspired by the sea, embodying timeless style and elegance. The name Dylan, meaning
"forever flowing" and "born from the sea," reflects its connection to the ever-changing yet enduring nature of
the ocean. The logo is designed using the Maberk font, with a creative twist where the letter "A" is replaced by
a wave-shaped symbol, tying the brand closely to its ocean-inspired essence. The tagline, "Ride the Waves,"
encourages individuals to embrace trends effortlessly, staying fashionable with confidence and grace. The
brands color palette enhances its identity, featuring Dark Slate Blue (#264257) to signify the tranquility and
versatility of the sea and sky, Light Blue (#C5DEE2) to evoke serenity, Bright Orange (#FD6941) for a burst of
energy and vibrancy, and White (#FFFFFF) for timeless simplicity. Together, these elements create a visual and
conceptual harmony, positioning Dylan as a brand that blends modern trends with classic appeal, making it a
strong competitor to fashion giants like Zara.
RADIO AD SCRIPT
[Sound: Phone ringing tone]
Uncle: {cheerfully picks up} Hello? Young Guy: Dylan ho aap?
Uncle: Dylan? Nai beta, aapko galat number lag gaya hai.
[Sound: Phone ringing tone again]
Uncle: calmly Ji, hello?
Young Girl: Dylan se baat ho rahi hai na?
Uncle:(irritated) Nai beta, yeh Dylan kaun hai? Number galat hai! [Sound: Another call ringing]
Uncle: {muttering to himself} Lagta hai aaj sabka Dylan se baat karne ka mood hai! (answers, agitated} Hello?
Another Young Voice: Dylan?
Uncle: {yells in frustration} KON HAI YEH DYLAN? Mera jeena haraam kar diya hai! Bolo, jaldi bolo!
[Sound: Calm background music fades in]
Narrator {calm and trendy male voice}: Relax, uncle! Dylan ek fashion brand hai, jo aapko effortlessly
fashionable banata hai.
Narrator {enthusiastically}: So Gen Z, Ride the Waves with Dylan - the ultimate style destination for
trendsetters.
Voice: Dylan - Ride the Waves! [Sound fades out with a fun, upbeat vibe] This script keeps the humor alive,
resonates with Gen Z, and highlights Dylan's trendy appeal while keeping the tagline prominent.
VIDEO AD SCRIPT
Script for DYLAN Video Ad: "Ride the Waves of Fashion"
[Scene 1: Therapy Room](chaotic, minimalist aesthetic. Patient sits on a chair across from the doctor. The
atmosphere has a little tension.)
Doctor:"What seems to be the problem you're facing?"
Patient:(Looks unsure, hesitant at first, then looks down at the doctor. And then towards the camera)"I'm
searching for something… new, fashionable."
[Scene 2: Search Montage](The patient is now in their own world, sitting at a desk, typing on a laptop. The
camera focuses on their hands typing keywords: "Fashion," "Trendy Clothes," "Stylish Outfits," and "Something
that looks good on me.")
(Quick flashes of social media Post, online shops, and fashion inspirations flood the screen, building
excitement.)
[Scene 3: Back to Therapy Room](The camera pans back to the therapy room. The doctor leans forward slightly
Backward and plays the strums Guitar.)
Doctor: "And… anything else you can think of?"
Patient:(Pauses, furrows brows, trying to recall something.)"I… I think there’s more."
[Scene 4: Patient's Memory (POV Shot)](The screen blurs momentarily, transitioning
into the patient’s memory. The POV camera shows
That he wake in between he walk in park and finds a note in his pocket and its written that “Open it” and he
opens the note and it say “It’s here” with little map drawing. patient starts walking and he finds the shirts .
(The POV lingers on DYLAN’s logo on the tshirt and its logo)
[Scene 5: Back to Therapy Room](The memory fades back to the therapy room. The patient looks enlightened.)
Doctor: (we see patient’s shirt with the DYLAN logo. With Doctor’s uneven voice.)"Is that what you were looking
for? Can you recall now?" so have you find it ?
[ Scene 6: Narrator Voiceover and Visuals](The camera zooms out to show the patient standing confidently, now
fully dressed in DYLAN’s latest outfit. They look trendy and self-assured.)
Narrator (Voiceover): "DYLAN — Ride the waves… of fashion."
(The screen fades to black with the DYLAN logo and tagline "Ride the waves" displayed prominently. Ambient wave
sounds play softly in the background.)
[END]
This script highlights the aspirational and trendy appeal of the DYLAN brand while making it relatable through a
creative and cinematic storytelling approach.